Epic Culture - Episode 06 - Secrets of Employer Brand Buy-In

Getting buy-in from leadership for employer brand initiatives can be a challenge.  So what's the secret? Find out in the latest episode of the Epic Culture Podcast:

Mike Dwyer, a career Talent Acquisition professional maintains that it is essential to show the impact of employer brand through data.  And sometimes you have to generate your own framework to gather that data. This can be done by "bootstrapping" content, such as videos or blogs, featuring current employees talking about their work. This content can then be shared on the company's careers page or LinkedIn. By showing leadership the traction gained, the quality of candidates, and the responses received, you can make a case for a larger budget and scope. 

Additionally, it's also important to identify "squeaky wheels" or departments with high talent needs that can advocate for employer brand to leadership.  Encouraging them to stress their talent needs during executive meetings can prove to be an excellent foundation and backdrop for presenting an employer brand strategy.  Talent concerns from executives in key departments paint the picture of the business case needed to earn support for employer brand initiatives.

Gaining leadership buy-in for your employer brand isn't about asking for favors—it's about demonstrating value with data. By "bootstrapping" content like employee-led videos and blogs, you can show the direct impact on candidate quality and recruitment efforts. This approach turns your team into a powerful, data-backed advocate for a bigger budget and wider scope. The key is to find "squeaky wheel" departments with urgent talent needs and empower them to highlight these challenges, creating a business-critical case that leadership can't ignore. 

Epic Culture exists to inspire champions of culture.  We believe that purpose-driven people in influential organizations can make a positive impact in the world and by telling their stories, so can we.